When the holiday season rolls around in Barbados, the sweet sound of carols fills the air, the scent of black cake wafts from kitchens, and on many dinner tables sits a dish that might puzzle newcomers — Jug Jug.

From November 6–9, 2025, the vibrant island of Barbados welcomes food-lovers, rum enthusiasts, culture seekers and travel adventurers alike for its signature event: the Barbados Food & Rum Festival. Now in its 14th edition, the festival celebrates the island’s global reputation as both the “Birthplace of Rum” and as a serious culinary destination in the Caribbean. This year’s theme, “Barbados is on the Menu”, underscores the island’s commitment to highlighting its authentic B

In Barbados, food isn’t just about flavor — it’s about identity. And no dish captures the soul of the island quite like Flying Fish and Cou Cou, a comforting blend of the sea’s freshness and the earth’s bounty, plated with pride and history.