If there’s one thing that defines South Korea’s global influence today, it’s Hallyu — the “K-Wave.” From chart-topping K-pop groups to binge-worthy dramas and world-famous skincare, South Korea’s cultural exports are not just dominating pop culture — they’re reshaping the travel industry itself.

Move over Eiffel Tower and Big Ben—South Korea is the new cultural capital of cool. In 2025, the world’s fascination with Korean pop culture has exploded into one of the most powerful forces in global tourism. Fueled by the unstoppable momentum of K‑pop, K‑dramas, K‑beauty, and Korean cinema, South Korea isn’t just a destination—it’s a global phenomenon.

If you’re walking down the bustling streets of Seoul, Busan, or Incheon and smell something irresistible in the air—follow your nose. South Korea’s street food scene is legendary, blending bold flavors, sizzling griddles, and unforgettable local charm into every bite. Whether you’re a foodie or a curious traveler, here are 5 must-try Korean street snacks that should be on your bucket list.

Busan, South Korea’s second-largest city, is an exciting blend of modernity and tradition, set against the stunning backdrop of the ocean.

South Korea is renowned for its dynamic culture, and nowhere is this more evident than in its nightlife and street food scene.

South Korea is not just famous for its rich cultural heritage and delicious cuisine but also for its vibrant and diverse nightlife.

Join MasX on a virtual journey to discover the ultimate nightlife scene in South Korea, where "Mind, Body & Seoul" come alive after sundown.