Walk into any popular café today, and you’re likely to see matcha lattes or matcha-infused desserts on the menu. This vibrant green powder has become a favorite ingredient in everything from ice cream to pastries. But while matcha may feel like a modern food trend, it has a rich history that goes back centuries in Japan. So, what exactly is matcha, and why is it so special?

Japan’s tourism boom continues—2025 is projected to welcome over 40 million inbound travelers, surpassing pre-pandemic records. Yet this success brings challenges. Many famous spots are increasingly overtouristed, prompting a shift toward sustainable travel and deeper cultural experiences.

What makes anime so powerful and enduring is its ability to connect people across cultures. It’s a medium that transcends language barriers