When most travelers think of Vietnam, places like Hanoi, Ho Chi Minh City, Hoi An, or Ha Long Bay come to mind. But far from the usual tourist trail lies Kon Tum, a peaceful town in Vietnam’s Central Highlands that offers something increasingly rare in modern travel: authentic local culture, untouched landscapes, and a slower way of life. Kon Tum isn’t flashy or famous—and that’s exactly why travelers who discover it fall in love.