Vietnam’s Café Culture Craze. Forget Starbucks. In Vietnam, coffee isn’t just a drink — it’s a way of life. From tiny street stools to Instagrammable garden cafés, Vietnam is in the middle of a café culture explosion. Fueled by strong brews, bold flavors, and a new wave of creative cafés, Vietnam is quickly becoming one of Asia’s coolest coffee destinations — and travelers can’t get enough.

MASX’s group travel tours offer a myriad of benefits that enhance the overall travel experience.