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Why Everyone’s Falling in Love with the Vietnamese Coffee Experience

  • MASX
  • Jul 12
  • 2 min read

Forget Starbucks. In Vietnam, coffee isn’t just a drink — it’s a way of life.



From tiny street stools to Instagrammable garden cafés, Vietnam is in the middle of a café culture explosion. Fueled by strong brews, bold flavors, and a new wave of creative cafés, Vietnam is quickly becoming one of Asia’s coolest coffee destinations — and travelers can’t get enough.



Vietnamese Coffee
Vietnamese Coffee

A Little Strong, A Lot Addictive: What Makes Vietnamese Coffee So Special?


It all starts with the beans. Robusta beans, grown in the Central Highlands, pack a bold, bitter punch with twice the caffeine of Arabica. Then comes the magic — slow-dripped through a phin filter, layered over sweet condensed milk, and served hot or iced. The result? Cà phê sữa đá — Vietnam’s signature iced coffee — is strong, sweet, and absolutely unforgettable.

But there’s more than just one way to coffee in Vietnam…



Top 5 Must-Try Vietnamese Coffees in 2025



  1. Cà phê sữa đá – The classic iced coffee with condensed milk. It’s bold. It’s sweet. It’s the gateway drug.

  2. Egg Coffee (Cà phê trứng) – A Hanoi-born delicacy: whipped egg yolk, sugar, and coffee. Like liquid tiramisu.

  3. Coconut Coffee (Cà phê cốt dừa) – Perfect for the tropical heat. Think Vietnamese affogato meets coconut shake.

  4. Yogurt Coffee – Don’t knock it till you try it. Creamy, tangy, and wildly refreshing.

  5. Salt Coffee (Cà phê muối) – A salty-sweet flavor bomb from Huế. The flavor twist you never saw coming.


Street Stools to Sky Bars: Where to Experience Vietnam’s Coffee Vibe


Vietnam’s cafés range from humble to high-end. Here’s where the locals — and the cool travelers — are sipping:


Hanoi: Vintage Vibes & Egg Coffee Origins
  • Try Giang Café for the OG egg coffee

  • Explore tiny, hidden alley cafés with a retro, French-colonial feel


Ho Chi Minh City: Urban Cool & Creative Cafés
  • Visit The Workshop for serious coffee nerds

  • Head to Okkio or The Running Bean for design-driven spaces with signature drinks


Da Nang & Hoi An: Chill by the Coast
  • Beachfront coconut coffee with a view? Yes, please.

  • Try 43 Factory in Da Nang for modern roasting perfection


Why It’s All Over TikTok and Instagram


Vietnamese coffee has become a social media darling — not just because of its flavor, but because of the ritual, aesthetic, and atmosphere. Think:


  • Latte art with coconut foam

  • Tiny stools on sidewalks with scooter sounds in the background

  • Hidden garden cafés with koi ponds and chill music


There’s even a growing coffee tour trend — where travelers café-hop across cities, sipping their way through local life.


Coffee in Vietnam isn’t just about caffeine — it’s a social connector, a daily rhythm, and a cultural gem. It brings people together — old men playing chess, students cramming for exams, couples on quiet dates.Whether you drink it for the flavor, the Instagram, or the vibe — you’ll leave with more than a buzz.



LIVE ULTIMATE XPERIENCES (L.U.X.) IN VIETNAM!


Ready to Sip Vietnam? If Vietnam isn’t on your travel list yet, let coffee convince you.

Start planning your caffeine-fueled trip to Vietnam with MASX! "Vietnam: UN-PHO-GETTABLE 


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