Wondering why Japan has almost no public trash cans? Learn the real reasons behind Japan’s clean streets, the country’s unique waste habits, and smart tips for travelers on how to manage their trash responsibly.

When you think of Japan, a few iconic images might come to mind: cherry blossoms in full bloom, ancient temples nestled among modern skyscrapers, and of course—the timeless beauty of a person dressed in a kimono.

Summer in Tōhoku—a lush region in northern Japan—is the time of its Three Great Festivals, each offering a dazzling display of culture, tradition, and joyous celebration. Here's a traveler's guide to experiencing the Nebuta Matsuri, Kanto Matsuri, and Sendai Tanabata Matsuri all in one unforgettable summer journey.