Upcoming Traditional Summer Festivals in Japan 2025!
- MASX
- Jul 21
- 2 min read
Summer in Tōhoku—a lush region in northern Japan—is the time of its Three Great Festivals, each offering a dazzling display of culture, tradition, and joyous celebration. Here's a traveler's guide to experiencing the Nebuta Matsuri, Kanto Matsuri, and Sendai Tanabata Matsuri all in one unforgettable summer journey.
Nebuta Matsuri – Aomori (August 2–7, 2025)
Aomori’s Nebuta Matsuri is legendary for its colossal illuminated floats—vivid papier-mâché sculptures of warriors, gods, and mythical beasts, paraded through the streets by energetic dancers called haneto. Each night, you’ll be hypnotized by these giant artworks aglow against the dark sky, accompanied by taiko drums and flute music. On August 7, the floats glide across Aomori Bay—truly cinematic.
Why visit:
See massive artistic floats come to life
Join the rhythmic dance of haneto—wear a festival costume yourself!
Feel the electric energy of millions of gathered fans
Kanto Matsuri – Akita (August 3–6, 2025)
In Akita City, the Kanto Matsuri lights up the night with thousands of glowing lanterns dangling from bamboo poles—called kanto—balanced masterfully on participants’ foreheads, shoulders, palms, and hips. Imagine a performer steadying a 12 m, 50 kg pole on their body—pure street theater and spiritual ritual blending for a prayer of good harvest.
Why visit:
Witness awe-inspiring balancing feats under lantern light
Feel intimate and less crowded than Aomori, while still thrilling
Daytime skill competitions showcase training and artistry
Sendai Tanabata Matsuri – Sendai (August 6–8, 2025)
In Sendai, the city transforms into a starlit avenue for the Tanabata Festival—a celebration of star-crossed lovers from Chinese folklore. The streets glow with intricate bamboo-and-paper decorations: long colorful streamers, origami, and paper kimonos flutter overhead. The festival concludes August 5 with a stunning 16,000-firework display over the Hirose River.
Why visit:
Walk beneath artistic bamboo canopies—perfect for photos
Connect with legend and wish-making traditions
Celebrate amid fireworks, yukata-clad locals, and joyful stalls
Travel Essentials
Book early: August is festival season—accommodations fill fast (6–12 months ahead).
Transport: Use the Tōhoku Shinkansen for seamless travel.
Dress right: Light, breathable clothes + comfy shoes. Nights can be cool.
Stay hydrated: Summer humidity means festival pacing—drink often.
Capture memories: Bring a good camera—lights, lanterns, real-life drama await.
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